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Āhua

Redefining how to browse and buy Māori art in contemporary online retail
Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek
Date
2014
Client
Āhua
Agency
VO2
Responsibilities
  • Interactive Art Direction
  • Responsive Web / UI Design
  • Ecommerce Design
  • Interaction Design
  • Front-end Development
Development
VO2
Website
ahua-nzmaoriart.com

Uncompromising in quality and uniquely Māori, Āhua brings you a wide ranging collection of taonga Māori from Māori artists and practitioners throughout Aotearoa. Āhua commissioned me to design a high-end website to match the quality and refinement of their custom art pieces.

High-end Māori art showcase

I designed a fully responsive ecommerce platform to showcase their pieces and artists. Full-screen product image with dynamic slideshows bring the products to life, while a minimal design aesthetic lets the artworks speak for themselves with little distracting adornment. It's a clean and contemporary design meant to bring fine Māori art to a wider online audience and new generation of collectors.

Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek
Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek

Fully responsive ecommerce

This online art gallery experienced is designed for all screen sizes and all devices, with each view resized and optimised for for desktop, tablet, and mobile. This future-proof ecommerce website will create a beautiful art browsing experience for all Māori art and craft lovers.

Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek

A very mobile-aware design approach meant all category and product images and information display in their most optimal format without compromise, regardless of the browsing device.

Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek

Detail & craftsmanship

Special care has been taken to craft subtle user interactions for images, buttons, and forms, bringing an extra level of sophistication to the user experience while maintaining a strong brand and high-class aesthetic. On touch devices, product galleries are further enhanced with swipe controls in addition to traditional buttons and thumbnails.

Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek

The result is a beautiful website with clear navigation and easy product purchase, an engrossing visual art browsing experience, with sophisticated branding and detailing that breaks away from stale tradition to present Māori art to a new world of collectors.

Āhua – Redefining how to browse and buy Māori art in contemporary online retail // Benek

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