Clever Brewing
Designing a funky new brand and web identity for Aussie brew supplier
- Date
- 2015 – Current
- Client
- Clever Brewing
- Responsibilities
-
- Art Direction
- Digital Strategy
- Branding & Identity
- Print Design
- Responsive Web / UI Design
- Ecommerce Design
- Interaction Design
- Development
- VO2
- Website
- cleverbrewing.com.au
Clever Brewing (the sister site to Brewshop) is here to take brewing to the next level with home brew beer supplies for clever Aussie folks. I'm responsible for all branding, responsive web design, print design, advertising, and general art direction for the Clever Brewing brand and it's online and offline assets.
Cleverly funky + technically brilliant
Clever Brewing's target market is a broad range between backyard brewing hobbyists and those wanting to create nearly-professional brewing facilities in their garages or warehouses. We crafted a visual identity and web design with just enough funk and style to position the brand as an interesting new industry leader, without sacrificing the usability and accessibility required for a consumer ecommerce company.
"Being an ecommerce business, Clever Brewing needed to have the best person on the job of designing the website. We knew Benek’s history of creating stunning websites, and he delivered exactly that for us."
Peter Moorfield - Clever Brewing Owner
Carefully crafted brew commerce
Special attention was paid to catalogue listings, product details pages, and the cart and checkout experience to make ordering from Clever Brewing as fun and easy as the branding suggests. We continually tweak designs to optimise ecommerce conversions without ever losing sight of the Clever brewing aesthetic.
“Benek was able to grasp the concept and understanding of what we wanted extremely quickly, and he then led us through the design process. The resulting mobile responsive website and attention to detail says it all.”
Peter Moorfield - Clever Brewing Owner
Brew responsively
Whether your on desktop, notebook, tablet, or mobile you can experience Clever Brewing at it's best with responsive layouts optimised for any device size.
Branding
I'm responsible for the complete branding and identity of Clever Brewing, including photography direction, advertising, recipe instructions and other print material, and email communications.
