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Māori Dictionary

Brand and product refresh for popular Māori language website and mobile apps
Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek
Date
2015
Client
AUT & John Moorfield
Agency
VO2
Responsibilities
  • Interactive Art Direction
  • Branding
  • Responsive Web / UI Design
  • Mobile App Design
  • Interaction Design
Development
VO2
Website
maoridictionary.co.nz

AUT University commissioned a complete redesign of their Māori Dictionary web and mobile apps. With over 3 million visits per year from 217 countries, the website is a very popular and trusted Māori language resource. The design challenge was to present the myriad of search options and dictionary entries (with different media types) in the most simple and easy-to-use format that would translate well across all devices: traditional web app, as well as native mobile apps for iPad, iPhone, and Android.

One design, many devices

I provided art direction, branding, and interface design that could be applied to all different devices without compromising the experience for any of them. The result is a seamless web, tablet, and mobile app experience that makes Te Reo Māori more accessible than ever before, while maintaining a consistent look and feel with the Te Whanake family of sites of which Māori Dictionary is associated.

Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek
John Moorfield - Te Aka Māori dictionary author

"His design is outstanding and his consultation throughout the process has ensured that we are very happy with the new look."

John Moorfield - Te Aka Māori dictionary author

Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek

Crafting a consistent experience

In addition to the web version, VO2 developed native mobile apps for iPad, iPhone, and Android so anyone could access the dictionary from nearly any device. My role as designer was to craft each screen of the user experience for the mobile app developer and code HTML & CSS for the web versions, ensuring the end product was as polished as the original design regardless of the device or medium.

Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek
Marcus Radich - Developer, MWorks & Founder, Gojo Studio

“The level of thought and detail put into each and every aspect of the design can be seen in the Te Reo Maori Dictionary for iOS”

Marcus Radich - Developer, MWorks & Founder, Gojo Studio

Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek

Mobile app refinements

While the web app is responsive for mobile screens, the native mobile app includes various subtle alterations to further optimise the experience on small screens. The app is more clearly focused on searching, with more concise filtering options. A "favourites" feature is also available in the app which is not part of the website. Info, About, and Help pages remain available to assist in how to best search and understand the dictionary definitions.

Māori Dictionary – Brand and product refresh for popular Māori language website and mobile apps // Benek

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