Ozone
Surf meets tech in responsive web redesign for global kite surfing brand
- Date
- 2015
- Client
- Ozone Kitesurfing
- Agency
- VO2
- Responsibilities
-
- Interactive Art Direction
- Responsive Web / UI Design
- Interaction Design
- Front-end Development
- Development
- VO2
- Website
- ozonekites.com
Ozone Kitesurfing is a worldwide supplier of cutting edge snow and surf kites and accessories to a passionate community of technical thrill seekers. The kitesurfing branch of this global company is based right here in NZ, and they wanted an updated website to better showcase their exciting news and products. I was responsible for responsive web design and front-end coding for Ozone's stylish new web presence.
Surf + Tech
The design for Ozone Kitesurfing was a careful balance between surf and tech. While their customers cross over with the surf culture, they tend to be older and much more technically minded. The design aesthetic mixed visual languages of both these demographics.
“Benek interpreted our design needs perfectly with a design aesthetic that suits our target market.”
Andy Banks - Ozone Design & Media Manager
Multi-faceted product display
The product detail screens proved to be the biggest design challenge in this project. They contained a huge amount of technical product information, graphs, images, videos, photos, size, and colour options, which all had create the right rhythm between inspiration and information.
“Benek and the team were super easy to work with and still are with ongoing work. I wouldn’t hesitate to recommend them.”
Andy Banks - Ozone Design & Media Manager
Thinking globally
Ozone's huge range of global suppliers mean they needed a website to serve as hub of contact information for locations across the world.
Surf responsively
Desktop, notebook, tablet, mobile. Reach Ozone's extensive product info, resources, news, videos, and more on any device, with adaptive layouts that optimise for your display.
