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Ozone

Surf meets tech in responsive web redesign for global kite surfing brand
Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek
Date
2015
Client
Ozone Kitesurfing
Agency
VO2
Responsibilities
  • Interactive Art Direction
  • Responsive Web / UI Design
  • Interaction Design
  • Front-end Development
Development
VO2
Website
ozonekites.com

Ozone Kitesurfing is a worldwide supplier of cutting edge snow and surf kites and accessories to a passionate community of technical thrill seekers. The kitesurfing branch of this global company is based right here in NZ, and they wanted an updated website to better showcase their exciting news and products. I was responsible for responsive web design and front-end coding for Ozone's stylish new web presence.

Surf + Tech

The design for Ozone Kitesurfing was a careful balance between surf and tech. While their customers cross over with the surf culture, they tend to be older and much more technically minded. The design aesthetic mixed visual languages of both these demographics.

Andy Banks - Ozone Design & Media Manager

“Benek interpreted our design needs perfectly with a design aesthetic that suits our target market.”

Andy Banks - Ozone Design & Media Manager

Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek
Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek

Multi-faceted product display

The product detail screens proved to be the biggest design challenge in this project. They contained a huge amount of technical product information, graphs, images, videos, photos, size, and colour options, which all had create the right rhythm between inspiration and information.

Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek
Andy Banks - Ozone Design & Media Manager

“Benek and the team were super easy to work with and still are with ongoing work. I wouldn’t hesitate to recommend them.”

Andy Banks - Ozone Design & Media Manager

Thinking globally

Ozone's huge range of global suppliers mean they needed a website to serve as hub of contact information for locations across the world.

Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek

Surf responsively

Desktop, notebook, tablet, mobile. Reach Ozone's extensive product info, resources, news, videos, and more on any device, with adaptive layouts that optimise for your display.

Ozone – Surf meets tech in responsive web redesign for global kite surfing brand // Benek

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