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Trek ’N’ Travel

Crafting an ecommerce experience for indy outdoor equipment shop
Trek ’N’ Travel – Crafting an ecommerce experience for indy outdoor equipment shop // Benek
Date
2014
Client
Trek ’N’ Travel
Agency
VO2
Responsibilities
  • Interactive Art Direction
  • Responsive Web / UI Design
  • Ecommerce Design
  • Interaction Design
  • Front-end Development
Development
VO2
Website
trekntravel.co.nz

Outdoor clothing & equipment retail

Trek ‘N’ Travel is a boutique outdoor and travel equipment shop in Hamilton, with a wide range of top quality products. They sell both in-store and online.

Trek ’N’ Travel – Crafting an ecommerce experience for indy outdoor equipment shop // Benek

A fresh look for next-generation customers

With a constantly growing number of their users coming from tablets and mobile devices, the Trek ‘N’ Travel team decided it was time for a responsive redesign to make sure the site was performing on all devices. I was responsible for design and front-end coding for this Magento ecommerce site.

This included a slight brand refresh and a contemporary online art direction to attract a wider range of customers both local and national.

Trek ’N’ Travel – Crafting an ecommerce experience for indy outdoor equipment shop // Benek

Interface reflects customer experience

Special care was given to the entire shopping and checkout process, including user account pages. The result is clean new interface that is on-brand and easy to use throughout the entire shopping experience - striving to match the level of service you receive when you visit them in-store.

Trek ’N’ Travel – Crafting an ecommerce experience for indy outdoor equipment shop // Benek
Trek ’N’ Travel – Crafting an ecommerce experience for indy outdoor equipment shop // Benek

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