I treat every project as a design system. My passion for system thinking keeps even the largest and most complex pattern libraries coherent, usable, and scalable. I have experience designing, structuring, and maintaining multi-channel atomic design systems for some of New Zealand’s largest companies and brightest startups.
I help tech and SaaS startups – often from inception – craft their digital strategy, branding, apps, and web design. This strong basis in design has helped propel them through successful investment rounds and international growth.
I have a deep passion for design in the built world (not just online!) and have partnered with many of New Zealand’s top architects and designers to uplift their digital presence through rebranding and award-winning website portfolio design and development.
I’ve designed high-performing ecommerce experiences ranging from international retailers and rental brands to boutique direct-to-consumer outfits. I’m fluent in online retail best practices and the technical constraints of industry-leading systems such as Shopify and BigCommerce.
I specialise in user experience and interface design for bespoke apps: consumer, business, SaaS, mobile & responsive web. From strategy, architecture, navigation, user journeys, prototyping, UI pattern libraries, data visualisation, interaction and motion design – I can take your app from vision to reality.
I work with cultural institutions, educational foundations, and environmental agencies to design products and websites that advance our appreciation and understanding of New Zealand’s unique environment and cultural heritage of language and art.
I advise design teams and coach freelancers on UX best practices, design tools and processes, collaboration and stakeholder management, and the business of design. For insights into my thinking, read my essays