Brewshop started as a side project in the garage of its founder way back in 2010. I’ve been with them since day one, responsible for all branding, advertising, and ecommerce web design. It’s been a pleasure to help them continually exceed expectations and grow into New Zealand’s leading home brew beer equipment and ingredients supplier.

In 2021, a change of ecommerce platforms presented the opportunity to redesign their web shop. We took this chance to refresh Brewshop’s logo and brand identity, and then completely rethink the end-to-end ecommerce experience, while also aligning it to the latest standards and technology.

The resulting website allows Brewshop’s signature funky style to shine through in an even bolder way, while also improving the ecommerce user experience for easier browsing and increased conversions.

In addition to web design I’ve helped with Brewshop design a huge range of brand and product collateral: packaging, labels, recipes, and instructions sheets, print and digital advertising, social imagery, signage, business cards, vehicle wraps, and apparel. This decade-long collaboration is something I’m really proud of.