Design Process

Designer, refiner, business strategist. Lover of simplicity, type, and white-space. I’m an experienced web and interaction designer who’s not afraid to challenge ideas and disrupt the industry norms.

You’ll find no templates, pre-designed UI kits, or one-size-fits-all frameworks here. I research, design, and develop bespoke solutions tailored to each of my discerning client’s business needs.

I’ll talk straight, operate with complete transparency, communicate honestly and professionally, and generally act like an awesome human being. When you work with me, you’re talking directly to the strategist, the maker, the doer. I’ll become a valuable part of your team, fully invested in the success of your business as a reliable long-term partner. 

Read my LinkedInrecommendations to see why clever businesses love working with me.
Explore my writing for a glimpse into how I run my 17-year design business.



  • Art Direction
  • Branding
  • Digital Strategy
  • Product Development


  • Responsive Web Design
  • Interaction Design
  • Mobile App Design
  • Print Design


  • HTML+ CSS Coding
  • jQuery Interaction
  • CMS Development
  • Ecommerce


Markets are more competitive. Customers more discerning. Smart companies know that great design puts them a step ahead of their competition.

That’s who I’m passionate about helping - with world-class design and intuitive usability that comes from years of experience working with companies like these:

  • Vodafone NZ
  • Xero
  • AUT
  • PredictHQ
  • Tend Health
  • GO Rentals
  • McGregor's
  • Brewshop
  • InternetNZ
  • Animates
  • Z Energy
  • Europlan
  • ChildFund
  • JB-HiFi

Industries of specialisation

  • Art
  • Architecture
  • Design
  • Photography
  • Industrial Design
  • Fashion
  • Lifestyle
  • Food
  • Travel
  • Surf
  • Technology
  • Apps