Harrows

Harrows

Website rebrand and interaction design for NZ's premier social furniture maker

Harrows image
Client
Harrows
Date
2023
My Role
  • UX/UI Design

  • Interaction Design

  • Design System / Pattern Library

  • Responsive Web Design

Agency
Scratch
Development
Scratch
Visit
harrows.co.nz

Life is built on the interaction of people. Harrows creates thoughtfully crafted furniture that inspires meaningful connection.

After rebranding in 2023, Harrows needed a website update to showcase its new look. Scratch approached me to partner with them to supply responsive design and interaction system for Harrow's new digital identity.

I interpreted Harrow's new branding into a sophisticated visual design language that emphasises the boldness of their values and beauty of the spaces they create. It balances a minimal aesthetic with their rich colour pallet, textural imagery, and unique typographic treatment – all uplifted by a system of interactions that brings the website experience to life.

UX improvements included a redesigned main navigation system, improved content modules, and a grid system that varies from loose to structured – creating the optimal browsing experience for diverse content types.

Client
Harrows
Date
2023
My Role
  • UX/UI Design

  • Interaction Design

  • Design System / Pattern Library

  • Responsive Web Design

Agency
Scratch
Development
Scratch
Visit
harrows.co.nz
Auckland, New ZealandTāmaki Makaurau, Aotearoa