- Client
- Resilient Ops
- Date
- 2018
- My Role
-
- Digital Strategy
- Brand Identity
- UX/UI Design
- Interaction Design
- Product Design
- Responsive App Design
- Data Visualisation
- Branding
- Caoilfhionn O' Connor
Flight delays cost the global economy more than $60B annually in increased operating costs and lost productivity. Lumo’s predictive analytics give businesses and travellers the power to proactively manage and minimize the impact of flight disruptions.
Lumo's unique "delay index" predictive technology provides a powerful tool to improve travel management, but they needed a smart user interface and fluid user experience to make those insights understandable and accessible to their customers.
As this was a brand new product, we started off with a comprehensive process of info architecture and user flows to define the app's complex data structures and user goals. We then meticulously explored the user experience in low-fidelity wireframes before completing UI designs for all processes, variations, and responsive breakpoints, ensuring accuracy in product development.
Lumo's flagship Navigator business app required an extensive array of data types and visualisations. From flight and itinerary data, weather, delay history & prediction, airports, travellers, flight delay risk/score, mapping, charts & graphs, searching & filtering, flight tracking, and more. I created a robust and consistent design language and typography system that makes it easy to recognise and interact with each distinct data type.
Benek brought invaluable experience and perspective to our team of mostly data scientists and software engineers. He helped us turn a complex set of features and requirements into efficient/effective workflows with a stunning UI.
In contrast to the utilitarian web app, Lumo's marketing site was an opportunity to stretch the brand's wings and extend our design language into more playful territory. With extensive use of Lumo's bold colour pallet, brand patterns, and unique image styling, I designed the public marketing site to show off Lumo's exciting capabilities.
Video backgrounds, animated patterns, purposeful typography, and subtle transitions add unique touches of delight as customers explore Lumo's travel product offerings.
During the Lumo design process, I consulted on branding, colour pallet, font selections, and imagery styles – to help define Lumo's digital identity. We built and refined completely custom iconography to describe Lumo's technical feature set, and defined a broad colour spectrum to highlight Lumo's unique risk score predictions.
We were constantly impressed with Benek’s ability to deliver extremely high quality work in a very timely manner. Benek exceeded our expectations in every way and we look forward to working with him on many more projects going forward.
- Client
- Resilient Ops
- Date
- 2018
- My Role
-
- Digital Strategy
- Brand Identity
- UX/UI Design
- Interaction Design
- Product Design
- Responsive App Design
- Data Visualisation
- Branding
- Caoilfhionn O' Connor