Go Rentals
Reimagining the car booking experience for forward-thinking kiwi rental brand
- Date
- 2013 – Current
- Client
- Go Rentals
- Responsibilities
-
- Interactive Art Direction
- Digital Strategy
- Product Development
- Responsive Web / UI Design
- Email Marketing Design
- Mobile App Design
- Interaction Design
- Front-end Development
- UX Design
- Matt Currie & Benek Lisefski
- Development
- Go Rentals In-house
- Website
- gorentals.co.nz
Go Rentals is a passionate national rental car company dedicated to sharing their love for New Zealand travel with world-class cars and customer service. In a very competitive online market they rely on their website more than anything else for continued growth and success. That's why they contracted me to conceptualise and design a new cutting-edge car rental website.
Rethinking everything
Our goal was to challenge everything about how a car hire website could (and should) work, and come up with a game-changing experience that was an intuitive pleasure to use. We refined the system through a series of wireframes before embarking on the task of meticulously designing every detail of the user experience.
“Benek brings years of expertise to the table and it's particularly refreshing to work with somebody who really does understand e-commerce.”
James Dalglish - Go Rentals General Manager
Dedication to design & UX excellence
Each step of the car browsing and booking process was debated and refined. No detail was left untouched. The dedication to quality design and user experience shown from the Go Rentals team was refreshing, and it motivated the entire team to go that extra mile to create something really special. Each screen has been designed for all devices - desktop, tablet, and mobile - so the entire car rental experience can be performed from anywhere your travels take you.
Refined searching & sorting
Some people like to browse available vehicles first and then think about how their favourite car will fit into their itinerary. Other people know their exact travel dates and don't care to see anything before they know it's available for their trip. This new system caters for all types. Itinerary information can be entered and edited at every step of the process, automatically updating all other active vehicle quotes.
“His skills go way beyond just design, he understands usability, the need for good on-page SEO and has an un-canny ability to trouble shoot problems or issues and come up with superb solutions.”
James Dalglish - Go Rentals General Manager
Vehicles can be filtered and sorted by size, required features, popularity, and more, to find that car that's just right for your trip. Expand any car to see additional info, photo gallery, quote options, and more all on one convenient screen. Our custom quote builder process simplifies the steps of entering your itinerary, driver info, insurance, and accessories to make obtaining a "no hidden costs" quote as quick and easy as possible. And when you find that perfect car, save the quote to your shortlist, enquire to Go Rentals sales team, or share it with other trip-mates with just one click.
Replacing paperwork with beautiful data entry
Renting a car requires a lot of data entry. We all hate the paperwork. We've worked hard to craft each and every form so you can breeze through enquiries, booking, payment, and check-in all online, even from your phone.
"The best UX I've ever experienced from a car rental company."
Pat Shepherd – satisfied customer
Going further
Travel is not just about getting from point A to B. It's also deciding where A and B are! So we've also designed a huge collection of regional travel guides to show visitors all the hottest road trips throughout New Zealand. Illustrated directions and custom designed maps help make exploring NZ easier than ever before.
Since the site's first launch, we've done additional design work for added sections like GO Play activity discounts, GO Rentals Blog, refined travel guides with new route selection process tied to branch locations, and more travel/itinerary inspiration for your GO Rentals journey.
While the Go Rentals website is now a few years old, we continue to work diligently together tweaking the interface design to improve conversions and customer experience.
GO App for iOS
The GO Rentals digital experience has now expanded to native mobile apps. I was responsible for comprehensive app design of every step in the process - onboarding, sign up, bookings, airport shuttle, pickup, drop off, profile, contacts, etc. The new app will offer even further convenience to GO Rentals customers, all packaged in an easy-to-use and uniquely GO Rentals branded experience.
