- Client
- GO Rentals
- Date
- 2019
- My Role
-
- Digital Strategy
- Iconography
- UX/UI Design
- Interaction Design
- Product Design
- Design System / Pattern Library
- Responsive Web Design
- Product Owner
- Matt Currie
- Branding
- Designworks
- Development
- GO Rentals
- Visit
- gorentals.co.nz
GO Rentals is New Zealand’s largest independent car hire company – built on a 20+ year foundation of the best customer experience in the market. They live and die by their website, with millions in annual revenue at stake.
I’ve been working with them for over ten years on three iterations of their website, and each time we’ve strived to push the market forward with the most innovative user experience possible. In 2019 GO contracted me for their most ambitious redesign yet.
We re-thought everything from a clean slate. Nothing was off-limits. Our goal was to redefine what an ideal car booking experience could be on any device, and then work out how to make that possible.
How can we most quickly define the itinerary (dates, times, locations) of our car hire, even on mobile devices? How might we better communicate independent ratings, awards, and customer testimonials to establish trust as early as possible? How might we anticipate a customer’s preferences and help them find the right vehicle quicker? How can we alleviate concerns by injecting help FAQs contextually within the booking process? How might we leverage technology to make data entry and payment as effortless and magical as possible?
My role became the facilitator between the needs of UX, branding, and SEO. Each of these stakeholders had important and valid goals that didn’t always align. It fell on my shoulders to find clever design compromises that could satisfy the diverse needs of this high-stakes project.
The result is a deeply considered and meticulously crafted user experience that leaves nothing to chance – from the first time you land on the website to the final email you receive after your journey is complete. It’s one continuous brand experience that leaves the customer immensely satisfied at every turn, no matter what device they use.
Benek was hungry to innovate and deliver great work, smart with his management of stakeholders and different needs/perspectives, and humbly focused on business results and client success.
Benek brings years of expertise to the table and it's particularly refreshing to work with somebody who really does understand e-commerce. His skills go way beyond just design, he understands usability, the need for good on-page SEO and has an un-canny ability to trouble shoot problems or issues and come up with superb solutions.
Two things that stood out to me most were Benek's willingness to experiment with process – we ran a design sprint to kick off the project – and his commercial nous: asking great questions about business requirements and challenging the status quo.
GO’s new digital design language has been built on a foundation of consistency and modularity. Colour is used purposefully. Custom icons are informative and on-brand. Buttons and form fields are intuitive and precise in their interactions. Animation is employed to refine and delight.
It’s been a pleasure working with a team like GO Rentals for the past decade. They’re customer experience focused, possess an immense value for UX design and an unwavering desire to innovate. A match made in heaven. Here’s to ten more years of market-leading success!
- Client
- GO Rentals
- Date
- 2019
- My Role
-
- Digital Strategy
- Iconography
- UX/UI Design
- Interaction Design
- Product Design
- Design System / Pattern Library
- Responsive Web Design
- Product Owner
- Matt Currie
- Branding
- Designworks
- Development
- GO Rentals
- Visit
- gorentals.co.nz